Terms of Service

Adplex is an online platform for creating, publishing and automating advertising: AI-generated images and videos, product-catalog creatives and feeds, publishing to advertising platforms, and rules that manage campaigns. It is provided by VIZIUNE GRAFICA SRL, a Romanian company (details at the bottom of this page), "we", "us" or "our".

These Terms of Service ("Terms") are a contract between us and the business that creates an account or buys a plan ("you", "the Customer"). They apply together with our Privacy Policy, Cookie Policy and Cancellation & Refund Policy, which are part of this contract.

• Service: the Adplex web application at https://app.adplex.ai, its APIs, and everything we provide through them.
• Project: a workspace inside an account, usually one brand or store. Plans, credits, settings and connections belong to a project.
• Plan: a free or paid subscription tier with its own price, billing interval, credit allowance, features and limits, as shown in the app when you subscribe.
• Credits: the prepaid units the Service deducts for AI generation and other metered work. Credits come with a plan, or are bought as packs, top-ups or through auto-recharge.
• Customer Content: everything you or your team upload, connect or create in the Service: product feeds, images, videos, brand kits, texts, prompts, rules, and the output generated for you.
• Connected Platforms: third-party services you link to a project, such as Meta (Facebook / Instagram), Google (Ads, Analytics, Merchant Center) or TikTok.
• Users: you and the people you invite to your projects.

You must give us accurate details and keep them current. One person per login. You may invite teammates within your plan's seat limit.

You are responsible for everything done through your account, your projects and your API keys, including by the Users you invite, and for keeping passwords and keys secret. Tell us at [email protected] straight away if you suspect unauthorised access.

One free allowance per business. Creating several accounts to collect free credits, or any other way of getting around plan limits, is forbidden. We may merge or close such accounts and remove the credits without notice.

Each project runs on a plan. The app shows each plan's price, interval, credit allowance, features and limits. Catalog plans are sized by the number of products in the project's catalog, with variants of one product counting once. Products beyond the plan's size are not processed until you move to a larger plan.

Metered work costs credits. The app shows the cost, or tells you there aren't enough credits, before a job runs. Credits are spent from the project that does the work.

Credits are a prepaid right to use the Service, not money and not a deposit. They have no cash value, can't be transferred, sold or exchanged, and are not refundable except where our Refund Policy says so. Unused credits lapse when your account is closed, or when this contract ends for your breach.

If a job fails because of a fault on our side, we don't charge for it, or we return its credits. That is your only remedy for a failed job.

Fees are charged in advance, through Stripe, to the payment method you provide. By subscribing, buying credits or switching on auto-recharge, you authorise us to charge it for every renewal and purchase until you cancel or switch auto-recharge off.

Prices are shown without VAT. VAT and other taxes are added as the law requires. You are responsible for all taxes, bank fees and currency-conversion costs on your side. If you are an EU business outside Romania and give us a valid VAT number, reverse charge applies.

All fees are non-refundable, except as stated in our Cancellation & Refund Policy.

We may change the prices of plans, credit packs and top-ups, and the number of credits any feature costs, at any time and as often as we decide, including every month.

For subscriptions, the new price applies from your first renewal that starts at least 7 days after we notify you, by email to the account owner or by a notice in the app. For credit packs, top-ups and auto-recharge, the new price applies to purchases made after it is published. A new credit cost for a feature applies to jobs started after it is published.

Discounts, coupons and promotional prices last only for the period stated with them. After that, the price then in force applies.

New accounts can use Adplex free for the first 60 days, with free credits included.

The Free plan and any free credits are offered as-is and may be changed, limited or withdrawn at any time. We may remove free credits that are being abused.

When you connect a Meta, Google, TikTok or other account, you authorise Adplex to access it and act on it on your instructions. That covers reading data; creating and editing campaigns, ad sets, ads, creatives, catalogs and feeds; uploading media; adding a call-to-action button to an existing post you choose to boost; and executing the automation rules you set up, which can pause, start, or change budgets and bids.

You confirm you have the right to use every account you connect and to authorise these actions. Your use of each platform remains subject to its own terms and policies.

We are not responsible for what Connected Platforms do or decide: ad rejections, account restrictions or bans, reporting delays, data errors, or API changes that limit a feature.

The Service relies on third-party providers (AI generation, payments, hosting, delivery), listed in our Privacy Policy. We may change providers or models at any time. A feature may change or stop if a provider changes or withdraws what it offers.

AI output can be inaccurate, can resemble existing works or other customers' output, or can differ from what you expected. We give no warranty about its accuracy, quality, originality or fitness for any purpose.

You must not use the Service to deceive people about who is speaking or what is real. That includes impersonating real people, making unauthorised deepfakes, or presenting fake reviews or testimonials as genuine.

As between you and us, you own the output generated for you, as far as the law protects it.

You keep your rights in your Customer Content. You grant us a non-exclusive, worldwide, royalty-free licence to host, copy, process, transform and transmit it, to the AI providers and Connected Platforms involved in a task, as needed to provide, secure and support the Service.

You warrant that you have all rights and consents needed for the content you upload or connect: product photos, logos, brand assets, music, and people's likeness and voice. You also warrant that its use in the Service and in your ads infringes no one's rights.

We may use usage data, and aggregated or anonymised data that doesn't identify you or any person, to operate, secure and improve the Service. We don't sell your Customer Content.

We are not a backup service. Keep your own copies of important content. When you delete a project, its data is removed after a short recovery window (currently 72 hours). When the account is closed, we may delete all Customer Content, except what we must keep by law.

You must not use the Service to:

• break the law, or advertising-platform policies, including rules on prohibited or restricted products;
• create or distribute content that is illegal, hateful, harassing, sexually explicit involving minors, violent, defamatory, or that infringes intellectual-property, privacy or image rights;
• run spam, deceptive, fraudulent or scam advertising;
• get around credit metering, plan limits or security; probe, scan or overload the Service; or access other customers' data;
• reverse-engineer, copy, scrape or resell the Service, except as your plan allows (for example the API);
• build a competing product, or train AI models, using the Service or its output.

The Service, including its software, design, templates, presets, documentation and trademarks, belongs to us or our licensors. While these Terms apply and your fees are paid, you get a limited, non-exclusive, non-transferable, revocable right to use it for your own business.

Feedback and suggestions you send us may be used freely, without obligation to you.

We may name you as a customer, using your company name and logo, on our website and in sales materials. You can opt out at any time by writing to [email protected].

We continuously develop the Service. We may add, change, limit or remove features, AI models, integrations, providers, limits and plans at any time. Such changes don't entitle you to a refund or compensation. Your remedy, if you don't want to continue, is to cancel. Features marked beta, preview or experimental are provided as-is, and may change or end without notice.

We work to keep the Service available and secure, but we don't promise any particular uptime or response time, or that the Service will be uninterrupted or error-free. Maintenance, provider outages and Connected Platform limits can delay or interrupt features, including scheduled automations. Support is provided by email at [email protected] and in the app, on business days, Romanian time.

Each side keeps confidential the other's non-public information received under this contract, and uses it only to perform the contract. This doesn't cover information that is public, already known, or lawfully received from someone else. Disclosure is allowed where law or an authority requires it.

You can stop using the Service, cancel your plan, or ask us to close your account at any time, under the cancellation rules above.

We may also terminate for any reason with 30 days' notice. In that case we refund only the unused part of a prepaid subscription period. This is your sole remedy.

When the contract ends, your right to use the Service ends. Sections that by their nature should survive continue to apply: fees owed, licences for retained copies, confidentiality, disclaimers, liability, indemnity, time limit for claims, and governing law.

To the maximum extent permitted by law, the Service and all output are provided "as is" and "as available", without warranties of any kind, express or implied. That excludes warranties of merchantability, fitness for a particular purpose, accuracy and non-infringement. We don't guarantee any advertising or business result: sales, conversions, return on ad spend, approval of an ad, or the outcome of any automation.

We are not liable for indirect, incidental, special or consequential loss, including: lost profit, revenue, sales, business or goodwill; loss or corruption of data; advertising spend, whether incurred through ads, boosts or automation rules; the decisions or outages of Connected Platforms and providers; or the content or consequences of AI output you choose to use.

Our total liability for all claims arising under or in connection with this contract, whatever the legal basis, is limited to the fees you actually paid us in the 3 months before the event giving rise to the first claim.

These limits do not apply to liability that cannot be excluded or limited by law, in particular for damage caused intentionally or through gross negligence (Romanian Civil Code, art. 1355).

You will defend, indemnify and hold harmless us, our directors, employees and providers from any claim, fine, damage, loss and cost (including reasonable legal fees) arising from: your Customer Content; your ads and the use you make of output; your use of Connected Platforms; your breach of these Terms, of the law, or of a platform's policies; or the actions of Users in your projects.

Any claim against us arising from this contract must be brought within one year from the day you knew, or should have known, of the facts giving rise to it. After that it is time-barred. This shortened limitation period is agreed under article 2515 of the Romanian Civil Code.

We may amend these Terms, and the documents that form part of them, at any time.

We announce material changes by email to the account owner or by a notice in the app, at least 15 days before they take effect. Changes required by law or by a Connected Platform, changes for security reasons, and changes that only add new features take effect immediately.

Price changes follow the separate "Price changes" section above.

This contract is governed by Romanian law. The UN Convention on Contracts for the International Sale of Goods does not apply.

Please contact us first at [email protected]; most issues can be solved quickly.

Any dispute is settled exclusively by the competent courts of Bucharest, Romania.

This contract is the whole agreement between us about the Service. It replaces earlier discussions and any terms you send us, such as purchase-order terms. Only a written agreement signed by us can vary it.

If a provision is held invalid, the rest stays in force, and the invalid provision is replaced by a valid one as close as possible to its purpose.

You may not assign this contract without our written consent. We may assign it to an affiliate, or to a company that takes over the Service.

We are not liable for delays or failures caused by events beyond our reasonable control (force majeure, provider or platform outages, cyberattacks).

Not enforcing a right is not a waiver of it. Notices to you are valid when sent by email to the account owner's address or shown in the app. These Terms are written in English, and the English version prevails over any translation.

Under article 1203 of the Romanian Civil Code, some standard clauses take effect only if the other party expressly accepts them in writing. By ticking the acceptance box (at sign-up, or when the app asks you to accept an updated version), you expressly accept each of the following clauses:

• our right to change prices and credit costs without your consent (Price changes), and to amend these Terms and the Service (Changes to these Terms, Changes to the Service);
• automatic renewal of paid plans (Renewal);
• non-refundable fees, credits with no cash value, loss of credits, and chargeback consequences (Plans and credits, Fees, payment and taxes, the Refund Policy);
• our right to suspend the Service and to terminate the contract (Suspension and termination);
• the exclusions and limitation of our liability, and the disclaimers (Disclaimers, Limitation of liability, Connected platforms and ad spend, AI-generated content);
• your indemnity obligation (Indemnity);
• the one-year time limit for claims (Time limit for claims);
• the governing law and the exclusive jurisdiction of the Bucharest courts (Governing law and disputes);
• the restrictions on assignment and the exclusion of your own terms (General).

Questions about these Terms: [email protected].